Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2011-08-09
2011-08-09
Saltarelli, Dominic D (Department: 2421)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S009000, C725S014000
Reexamination Certificate
active
07996862
ABSTRACT:
A television server generates a metadata map that represents relationships among media content description data based on viewing patterns of multiple viewers. The television server sends the metadata map to a client device. The client device targets advertisements to a viewer based on the metadata map and a recent viewing history of the viewer.
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Lee & Hayes PLLC
Microsoft Corporation
Saltarelli Dominic D
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