Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reissue Patent
2001-12-14
2003-12-30
Hsia, Sherrie (Department: 2614)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S033000
Reissue Patent
active
RE038376
ABSTRACT:
FIELD OF THE INVENTION
The present invention relates to interactive television or televideo systems and, in particular, to a method of delivering messages to viewer stations associated with such systems.
BACKGROUND OF THE INVENTION
Conventional cable and satellite television transmission is evolving into interactive television or televideo (IT) systems. IT systems combine the video broadcast capability characteristic of conventional broadcast television with computer-executed applications or programming responsive to input from viewers. By some estimates, IT systems under development could include the equivalent of 500 channels of video broadcasting and unlimited numbers of interactive applications.
Conventional broadcast television networks primarily transmit scheduled video programming that emphasizes entertainment, education, or commercial advertising. The conventional scheduled programming is sometimes interrupted for unscheduled public announcements relating to, for example, broadcast system technical difficulties, critical events, or weather or disaster alerts.
Public announcements in conventional broadcast television systems are broadcast on the channels carrying the scheduled programming. Critical public announcements typically are broadcast as substitutes for the scheduled programming. The broadcasting of the scheduled programming is stopped and in its place the public announcement is broadcast. These substitution-type public announcements commonly are voiced or spoken and include a video segment or a still-image graphic display. This type of public announcement is typically used to announce broadcast system technical difficulties and weather or disaster alerts.
Non-critical public announcements may be generated as text that is added to a video broadcast signal (e.g., along a bottom display screen margin). The broadcasting of the scheduled programming continues uninterrupted, but the broadcast signal carrying the scheduled programming is modified to include the public announcement text. These modification-type public announcements seldom include voice or spoken components and are commonly used to announce non-critical programming delays or news (e.g., sports results).
Typically, public announcements are made by the broadcasters that provide or generate the programming carried on a particular channel. Conventional cable television (CATV) network operators seldom generate such announcements. Conventional CATV network operators are substantially passive rebroadcasters of programming provided or generated by others. As a consequence, viewers of a conventional CATV network typically can receive public announcements only if the viewers are tuned to programming provided by a broadcaster that makes public announcements (e.g., conventional local television stations or national television networks).
With the relatively large amounts of programming planned for IT systems, it is expected that the proportion of viewers tuned to such conventional broadcasters will decline. Much of the alternative programming is likely to be generated by providers who are remote from the viewer or have no public announcement capabilities. With conventional channel-based broadcasting of public announcements, viewers tuned to such programming could be denied the benefit of receiving public announcements. For critical events and local weather or disaster alerts, the absence of public announcement services can pose a grave risk to viewers.
In addition to the difficulty of delivering public announcements to the program or channel a viewer is actually watching, another disadvantage is that public announcements on conventional television are delivered to all viewers tuned to a particular channel. As a consequence, conventional television is incapable of providing a public announcement only to specific viewers for which the announcement is applicable or appropriate.
With particular reference to IT systems, conventional substitutions or modifications of video signals for public announcements is incompatible with programming in the form of computer-executed applications. Many such applications would not include a video broadcast that could be modified with a public announcement. Moreover, public announcements could unpredictably disrupt the operation of such applications.
SUMMARY OF THE INVENTION
The present invention includes a method of selectively delivering programming to a viewer station (e.g., a home) on an interactive television or televideo (IT) system. The IT system includes a central control node that delivers programming to multiple viewer stations. Each viewer station has a video display set (e.g., a television receiver) and an associated interactive station controller that is responsive to input from the viewer for controlling programming on the video display set.
The method of this invention includes delivering a message to a selected viewer station. The message preferably is formed at the central control node and directed to the selected viewer station in accordance with computer-executed software of this invention. Similarly, the selected viewer station receives and responds to the message in accordance with the software.
The message may be delivered while the selected viewer station receives any programming over the interactive televideo system, including selected programming that is chosen by a viewer at the selected viewer station and is carried on a selected programming channel. The selected programming may be conventional video programming or a computer-executed application.
With reference to a preferred embodiment, the IT system transmits a message signal to the selected viewer station on a communication channel different from the channels carrying the programming, including the selected programming channel. The interactive station controller receives the message signal and generates from it a viewer message.
The interactive station controller renders the viewer message on the video display set over the selected programming. The viewer message selectively includes a viewer acknowledgement block requiring the viewer to acknowledge the viewer message to have it removed from the video display set. Alternatively, the viewer message remains for a preselected duration and then is removed automatically.
This invention allows an IT system operator to provide public announcements to any or all subscribers regardless of the programming they are receiving. The public announcement can provide information to viewers receiving programming generated by any source, including computer-executed applications operated by the IT system. The IT system operator can provide such announcements without having to modify each of up to about 500 channels of programming.
The foregoing and other features and advantages of preferred embodiments of the present invention will be more readily apparent from the following detailed description, which proceeds with reference to the accompanying drawings.
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patent: 3891792 (1975-06-01), Kimura
patent: 4890320 (1989-12-01), Monslow et al.
patent: 5260778 (1993-11-01), Kauffman et al.
patent: 5512934 (1996-04-01), Kochanski
patent: 5585838 (1996-12-01), Lawler et al.
patent: 2232031 (1990-11-01), None
patent: 89/10664 (1989-11-01), None
Hsia Sherrie
Woodcock & Washburn LLP
LandOfFree
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