Merchandising display system including gravity feed tray

Supports: racks – Special article – Stacked articles

Patent

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Details

211187, 211 74, 220509, 206201, 206203, A47F 700

Patent

active

053799054

ABSTRACT:
A combination tray is used for the transportation, storage, and gravity feed dispensing of beverage bottles. The tray includes flaps pivotally mounted on a top edge of each side wall for converting the tray between a storage and transportation configuration and a gravity feed dispensing configuration. When in the storage and transportation configuration, the flaps are generally perpendicular to the side walls and have a number of arcuate recesses to position and stabilize the bottles in the tray in an upright position. A bottom surface of each tray has a number of bottle cap receiving sockets. When the bottles are positioned with the arcuate recesses of the flaps, filled trays can be stacked one upon another so that the bottle caps of a subjacent tray are received within the sockets in the base of a superjacent tray thereby creating a stable stack of filled trays. The trays are convertible to a gravity feed dispensing configuration by pivoting the flap approximately 270 degrees to be generally parallel with an outside surface of the attached side wall. The tray is then positioned on an inclined shelf of a gravity feed display rack within a merchandising island. When the forward most bottle of a tray is tilted forward and removed from the tray the remaining bottles advance toward the front edge of the tray replacing the removed bottle. A slip surface layer and divider wall are provided on the base of the tray to promote the orderly friction free advance of the bottles toward the front edge of the tray. The sizing and design of the tray of the present invention permits the inclined shelf of a gravity feed display rack to be vertically closely spaced relative to other trays and still provide easy access and gravity feed dispensing of the bottles in the tray. Once the tray positioned on the shelf is emptied, it is removed from the shelf and replaced by a filled tray. The empty tray is returned and filled for subsequent reuse. The merchandising island also includes bays into which stacks of bottle filled trays can be inserted for self-service customer access or storage.

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