Member management system

Details Member management system Member management system

2001-11-13

2004-06-01

Robinson, Greta (Department: 2177)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000

Reexamination Certificate

active

06745190

ABSTRACT:

BACKGROUND OF THE INVENTION
1. Field of the Invention
The present invention generally relates to a member management system, and more particularly to the member management system that conducts a member management using a store terminal provided in a store.
2. Description of the Related Art
Generally, when a maker sells products at a store, a customer registers as a member. Then, various services, such as points corresponding to a purchase amount, a preferential introduction of a new product, or a like, are conducted for the member. In addition, in each store and a maker side, various information collected from each member is reflected to a product development and a product promotion. Conventionally, a member registration is conducted at each store.
In a case in which a cosmetics product is exampled as a product, a conventional member management method will now be described with reference to FIG.
1
. As shown in
FIG. 1
, a cosmetics maker
1
has contracted with a plurality of stores
2
A through
2
C. For example, the store
2
A is a private store, the store
2
B is a drug store, and the store
2
C is a department store.
In order for a customer
3
(specifically referred to as members
3
A through
3
C) to register as a member of the cosmetics maker
1
, the customer
3
visits any one of stores
2
A through
2
C and then a necessary procedure is conducted. When the customer
3
registers as the member, the customer
3
fills in necessary items of a registration form. In detail, the customer
3
fills in items of name, contact information, attributes (birthday, occupation, unmarried/married, days off, and a like), various information (hobby, yes or no of skin trouble, and a like) referred when the customer
3
purchases the product.
At each of stores
2
A through
2
C, based on the registration form filled out by the customer
3
, each of member management sheets
4
A through
4
C is created for each member. In addition to information from the registration form filled out by the customer
3
, each of the member management sheets further includes items for a date when the member visits after the member registration, a product which the member purchased, a conversation content and a counseling content provided by a sales person to the member when the member purchased the product, or a like to fill in. In the stores (the drug store and the department store)
2
B and
2
C, a POS (Point Of Sale) is installed to input information corresponding to the member management sheets
4
B and
4
C, respectively, and then, each computer
5
stores relative information.
Accordingly, by creating and referring to each of the member management sheets
4
A through
4
C for each member, a replacement cycle of a cosmetics product, a basic profile related to a makeup, and a like can be seen for each of members
3
A through
3
C. Moreover, the conversation content and the counseling content previously provided by a sales person to the member when the member purchased can be seen from the member management sheets
4
A through
4
C. Consequently, a new conversation and a new counseling are properly performed when the members
3
A through
3
C visit the stores
2
A through
2
C at a next time.
Moreover, in each of the stores
2
A through
2
C, a statistics process is conducted for the member management sheets
4
A through
4
C periodically. Each of the stores
2
A through
2
C has a plurality of members. Accordingly, by conducting the statistics process for the member sheets
4
A through
4
C, an overall sales trend of the product (for example, information indicating that cosmetics related to skin whitener are purchased more, or a like), a product purchase age group (for example, information indicating of which age group members mainly purchase the product, or a like), a price range of the most purchased product (for example, information indicating in which price range the product can be sold at the highest volume), and a like can be seen.
As an advantage for the member registration, points corresponding to a money amount of the product that the customer
3
purchased is given to the customer
3
and then a point reserve service corresponding to an accumulated point number is performed. Conventionally, this point management as described above is performed at each of the stores
2
A through
2
C.
However, in the conventional member management method, since the member management is performed by each of the stores
2
A through
2
C separately, an accuracy of information obtained from each member registered at each of the stores
2
A through
2
C is not sufficient. Thus, it is difficult to provide a service with higher quality to the members
3
A through
3
C. Details of a difficulty as described above will now be described with reference to FIG.
2
.
In
FIG. 1
, one example is described in which three different members
3
A through
3
C visit three different stores
2
A through
2
C, respectively, and then register as members. On the other hand, in
FIG. 2
, another example is described in which a single customer
3
visits each of the stores
2
A through
2
C and registers as a member at each of the stores
2
A through
2
C.
Recently, many types of stores sell cosmetics. The stores
2
A through
2
C such as the private store, the drug store, and the department store, and other types of stores sell cosmetics. Since a customer base depends on the store type, each store decides a product line and arranges products to display based on the store type.
Accordingly, the same customer
3
purchases a cleansing cream that is a relatively cheaper product, at the drug store in neighborhood and purchases whitening cosmetics that is a relatively more expensive product, at the department store. Moreover, the customer
3
needs to register as a member at each store where the customer
3
purchases cosmetics products.
As shown in
FIG. 2
, it is assumed that the customer
3
purchases a cosmetics product as follows at the store
2
A and registers as a member:
purchase date: March 1st
purchase product: face lotion “a”
counseling content: dry-rough-skin care
conversation content: overseas trip for diving, soon
point of purchase: 15 points.
In the store
2
A, the member management sheet
4
A is created based on the registration form filled out by the customer
3
and the purchase date (March 1st), the purchase product (face lotion “a”), the counseling content (dry-rough-skin care), and the conversation content (overseas trip for diving, soon) are additionally input. The member management sheet
4
A is maintained by the store
2
A.
After that, instead of visiting the store
2
A, the customer
3
visits the store
2
B different from the store
2
A, purchases a cosmetics product as follows, and then the customer
3
registers as a member, again:
purchase date: June 1st
purchase product: face lotion “b”
counseling content: ultraviolet counterplan
conversation content: canceled overseas trip
point of purchase: 10 points.
In the store
2
B, the member management sheet
4
B is created based on the registration form filled out by the customer
3
and the purchase date (June 1st), the purchase product (face lotion “b”), the counseling content (ultraviolet counterplan), and the conversation content (canceled overseas trip) are additionally input. The member management sheet
4
B is maintained by the store
2
B.
After that, instead of visiting the stores
2
A and
2
B, the customer
3
visits the store
2
C different from the stores
2
A and
2
B, purchases a cosmetics product as follows, and then the customer
3
registers as a member, again:
purchase date: September 1st
purchase product: face lotion “c”
counseling content: fine wrinkle counterplan
conversation content: won in a tennis tournament
point of purchase: 10 points.
In the store
2
C, the member management sheet
4
C is created based on the registration form filled out by the customer
3
and the purchase date (September 1st), the purchase product (face lotion “c”), the counseling content (fine wrinkle counterplan), and the conversation content (won in a tennis tournamen

Affiliated with

Also associated with

Rating

Member management system does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Member management system, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Member management system will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3365345