Media survey apparatus and method using thermal imagery

Optics: eye examining – vision testing and correcting – Eye examining or testing instrument – Objective type

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A61B 314

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active

046232303

ABSTRACT:
A survey method and apparatus for monitoring visual observation of a transitionally viewed display. The procedure includes transmitting infrared radiation from behind the display and directed at the path of travel of a moving observer. A radiation detector receives reflected radiation and generates a thermal image corresponding to radiance variations. Retinal eye reflection from the observer is readily distinguishable in the thermal image and provides a positive indication that the observer's line of sight is vectored upon the display.

REFERENCES:
patent: 2311914 (1943-02-01), Tiffin et al.
patent: 4034401 (1977-07-01), Mann
patent: 4146311 (1979-03-01), Murr
Arzbaecher, On-Line Monitoring and Digital Processing of Human Eye-Fixations, 23rd Annual Conf of Enginnering in Medicine & Biology, Wash. DC, Nov. 1970.

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