Media streaming with seamless ad insertion

Details Media streaming with seamless ad insertion Media streaming with seamless ad insertion

2008-08-07

2010-12-28

Lim, Krisna (Department: 2453)

Electrical computers and digital processing systems: multicomput

Computer-to-computer protocol implementing

Computer-to-computer data streaming

C725S032000, C725S036000

Reexamination Certificate

active

07860996

ABSTRACT:
The present disclosure relates to playback of video/audio streaming media data with seamless advertisement insertion. A content player monitors playback of the media stream and determines a location to insert an advertisement. The content player pauses downloads of the media stream and begins downloading the advertisement while the media stream continues to be rendered. The advertisement is, consequently, loaded prior to a start time and allows for an instantaneous rendering at an advertisement insertion point in the media stream.

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