Media-based computational influencer network analysis

Details Media-based computational influencer network analysis Media-based computational influencer network analysis

2011-04-26

2011-04-26

Plucinski, Jamisue A (Department: 3629)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Social networking

C704S009000

Reexamination Certificate

active

07933843

ABSTRACT:
The methodology draws from three disciplines, namely public relations, social network analysis and computer-based information extraction. The analysis permits the visualization of how various people, organizations, products, subjects, key messages etc. are linked/form a network dynamic in media coverage. This type of analysis can assist corporations and other organizations to understand, plan and measure the effectiveness of communication.

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