Match engine marketing

Details Match engine marketing Match engine marketing

2011-03-08

2011-03-08

Ouellette, Jonathan (Department: 3629)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S001100

Reexamination Certificate

active

07904337

ABSTRACT:
Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser's account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled.

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