Marketing selection optimization process

Details Marketing selection optimization process Marketing selection optimization process

2005-01-25

2005-01-25

Jeanty, Romain (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S035000, C705S028000, C705S029000

Reexamination Certificate

active

06847934

ABSTRACT:
A market selection optimization method comprising the steps of assigning product offers to consumers in the presence of multiple constraints, such that each consumer is assigned at least one product offer; determining a difference in expected profitabilty associated with the assigned product offer and a different product offer for each consumer; sorting the consumers according to the respective difference in expected profitabilities associated with the product offers; and reassigning the product offers to the sorted consumers in accordance with the respective difference in expected profitabilities. The result of this process is a selection of marketing offers that optimizes expected revenues.

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Helen et al “Are some customers better that other? (evaluating customer profitability”; Jun. 1992, Lotus, v8, n6, p69(4); Dialog file 275, Accession No. 01520010.*
Magrath “Financial Literacy for marketers”; Aug. 1998, Sales & Marketing for marketers; Dialog file 148, Accession No. 03684332.

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