Market research method and system for collecting retail store ma

Details Market research method and system for collecting retail store ma Market research method and system for collecting retail store ma

1992-02-05

1994-05-24

Hajec, Donald

Registers

Systems controlled by data bearing records

Credit or identification card systems

235375, 235383, 235385, 364402, 364404, G06F 708, G06F 1520

Patent

active

053150937

ABSTRACT:
A market research system and method are provided. A plurality of cooperating establishments are included in a market research test area. Each cooperating establishment is adapted for collecting and storing market research data. A computer system remotely located from the plurality of cooperating establishments stores a library of bar coded indicia and market research data collected from the cooperating establishments. A unique bar coded indicia is assigned to multiple displays within each of the plurality of cooperating establishments. A corresponding assigned bar coded indicia is applied to the displays within each cooperating establishment.

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