Market research booklet

Details Market research booklet Market research booklet

1984-06-08

1985-03-26

Bell, Paul A.

Printed matter

Advertising

283 51, 281 21R, 281 23, G09F 108, G09B 700, B42D 1500, B42D 100

Patent

active

045069131

ABSTRACT:
A product opinion research booklet having the following in sequence: a cover sheet, plural folded pages having their free edges bound to the cover sheet, and a summary sheet. The folded pages have, on the inside, an advertisement on one surface and questions relating to the product advertised on the facing surface. The booklet structure, together with the order of presenting the information, requires the respondent to answer questions in the sequence desired by the party making the opinion research survey.

REFERENCES:
patent: 1510194 (1924-09-01), Radford
patent: 1599460 (1926-09-01), Craze
patent: 1625053 (1927-04-01), Requa
patent: 2255535 (1941-09-01), Sauer
patent: 3275316 (1966-09-01), Cleary, Jr.
patent: 3517947 (1967-04-01), Bennett

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