Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2004-09-29
2010-06-08
Champagne, Donald L (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S014430, C705S014490, C705S014730
Reexamination Certificate
active
07734503
ABSTRACT:
To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.
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Agarwal Sumit
Korte Thomas
Champagne Donald L
Google Inc.
Pokotylo John C.
Straub & Pokotylo
LandOfFree
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