Managing customer loss using customer groups

Details Managing customer loss using customer groups Managing customer loss using customer groups

2003-06-03

2010-10-12

Jeanty, Romain (Department: 3624)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S007380

Reexamination Certificate

active

07813952

ABSTRACT:
Techniques are provided for managing customer loss. Customers are first grouped using a predetermined category definition and then customers in one group are segmented based on common customer characteristics. The techniques may be used to categorize customers based on a likelihood of being lost and segmenting customers with a high likelihood of being lost into smaller, more homogenous groups of customers based on shared customer characteristics.

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