Managing customer loss using a graphical user interface

Details Managing customer loss using a graphical user interface Managing customer loss using a graphical user interface

2003-06-03

2010-10-12

Boswell, Beth V (Department: 3624)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S007380

Reexamination Certificate

active

07813951

ABSTRACT:
A graphical user interface is provided for using a computer to manage customer loss. The graphical user interface includes an overview window and a customer profile window. The overview window is for customer churn information that is associated with a period of time. Customer churn information may include information related to customer churn rates, lost profits, likelihood-to-churn rates, and likelihood-to-churn rates for important customers. The customer profile window is for customer information associated with each of several groups of customers for which customer churn information is displayed in the overview window. Customer information may include information related to customer demographics, such as characteristics of customers who are likely to churn, are loyal or are valuable, or the geographic distribution of customers or a subset of customers.

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