Mall promotion network apparatus and method

Details Mall promotion network apparatus and method Mall promotion network apparatus and method

1988-12-16

1991-01-01

Dixon, Joseph L.

Boots, shoes, and leggings

364401, 273138A, 235383, G06F 1522, A63B 7100

Patent

active

049823469

ABSTRACT:
A computer system automates advertising and promotional campaigns. The computer system includes a magnetic stripe card reader, bar code reader, monitor, printer, keyboard, and touchscreen input device. Software executing on the computer manages the operations of these devices. The system displays advertisements and product or store locator maps, dispenses coupons, accepts product orders, and manages customer surveys. Customers are attracted to the system by promotional sweepstakes, thereby enhancing the effectiveness of the advertising and surveys. A frequent shopper campaign also attracts customers to the system.

REFERENCES:
patent: Re32115 (1986-04-01), Lockwood et al.
patent: 4345315 (1982-08-01), Cadotte et al.
patent: 4569421 (1986-02-01), Sandstedt
patent: 4652998 (1987-03-01), Koza et al.
patent: 4669730 (1987-06-01), Small
patent: 4671512 (1987-06-01), Bachman et al.
patent: 4674041 (1987-06-01), Lemon et al.
patent: 4683536 (1987-07-01), Yamamoto
patent: 4703423 (1987-10-01), Bado et al.
patent: 4723212 (1988-02-01), Mindrum et al.
patent: 4775935 (1988-10-01), Yourick
patent: 4799156 (1989-01-01), Shavit et al.
patent: 4815741 (1989-03-01), Small
patent: 4817949 (1989-04-01), Bachman et al.
patent: 4825045 (1989-04-01), Humble
patent: 4833308 (1989-05-01), Humble
patent: 4906826 (1990-03-01), Spencer
patent: 4910672 (1990-03-01), Off et al.
Hoke et al., "Comp-u-Store System Could Change Retail Economics", Direct Marketing, p. 101-107, Jul. 1983.
Gatty, "Setting Up Shop on Computer Screens", Nation's Business, pp. 57-58, Mar. 1984.
"Touchcom Interactive Videodisc Catalog Markets Furniture at Dayton's", News and Notes--Video and Optical Disk, Oct. 1985, vol. 5, No. 5, pp. 343-345.
Crane News Service, "Retailers Beginning to Tune in Video Displays", Advertising Age, vol. 56, No. 90, Nov. 18, 1985, pp. 66-67.
Laurie Petersen, "These Instant-Win Games Talk Back", Adweek's Promote, May 1, 1989, p. 4.
Paul W. Corliss, Jr., "Cardmarketing . . . Your Way to a Powerful Database", Dynamic Controls, Inc.
"Reach 18.5 Million Sports and Travel Targetet Consumers", The Sports Vacation Network.
"Your name the need, and Intermark will design and produce the High-Tech Marketing Solution to meet it", Intermark Corp.
"Vision 1000-The Total Promotion Delivery Vehicle", Advanced Promotion Technologies.
"Which Way to Go with Interactive Video?", Interact Corporation, 1987.
"Interactive Video Merchandising", ByVideo, Inc., 1988.
"The Right Medium--The Right Moment", Advanced Interactive Video, Inc.
"Exhibit Source, Inc.", Exhibit Source, Inc.
"Food Chain Employs Scanning Technology in Instant Win/Prize Drawing Promotion", Incentives in Action, Premium/Incentive Business, Apr. 1989, pp. 22-24.

Affiliated with

Also associated with

Rating

Mall promotion network apparatus and method does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Mall promotion network apparatus and method, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Mall promotion network apparatus and method will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2001585