Books – strips – and leaves – Book – element thereof – or accessory therefor
Patent
1989-10-06
1992-03-24
Bell, Paul A.
Books, strips, and leaves
Book, element thereof, or accessory therefor
281 211, 281 35, 281 36, 281 38, B42D 100
Patent
active
050981277
ABSTRACT:
An advertising insert is secured, page-like, within a magazine and comprises a folded-over rectangular jacket sheet having adhesively intersecured edge portions positioned opposite its fold line and adhesively secured to an edge flap of an anchor sheet bound into the magazine. The top sheet portion of the folded jacket has formed therein a perforation line positioned closely adjacent and extending parallel to the two intersecured jacket edges which, in turn, extend parallel to the central magazine fold axis. An advertising booklet is removably secured and concealed within the folded jacket, and has a fold axis extending transversely to the magazine fold axis. The concealed advertising booklet may be exposed for removal by tearing the jacket along its perforation line and outwardly folding its top sheet portion. Because the booklet-enclosing folded jacket is open along two of its four side edges it is not classified, under U.S. postal regulations, as an "envelope" or a "pocket". Accordingly, the advertising insert of the present invention is not classified as a "supplement" requiring the addition of a third class "upcharge" to the mailing cost of the magazine. Instead, despite the presence of the enclosing jacket, it is more advantageously classified as a "novelty page" which, like the magazine itself, is entitled to be mailed at the second class postage rate.
REFERENCES:
patent: 4492306 (1985-01-01), Cooper et al.
patent: 4596407 (1986-06-01), Suska
patent: 4789187 (1988-12-01), Corlew et al.
Dec. 1988, Money Magazine, pp. 110-111.
Reinbold, Jr. Frederick I.
Williamson Jesse S.
Bell Paul A.
Williamson Printing Corporation
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