Logo insertion using only disposable frames

Television – Format – Including additional information

Reexamination Certificate

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Details

C375S240150

Reexamination Certificate

active

06226041

ABSTRACT:

BACKGROUND OF THE INVENTION
1. Field of the Invention
The present invention relates to digital video, and, in particular, to the insertion of logos into a compressed digital video bitstream.
2. Description of the Related Art
In the broadcast of normal analog (e.g., NTSC or PAL) television programs, it is common practice for the local broadcaster to insert its station logo on the network feed, for example, in a corner of the video display to identify the station. This is particularly true for cable television programming. This allows viewers to identify quickly what they are watching as they “channel surf”, especially in these days when cable operators re-map channel assignments on their cable spectrum. A similar technique has recently come into use for TV program ratings, so that parents can immediately identify the rating of the program being watched. Inserting logos and other imagery into an incoming stream is very important in today's video markets.
In future digital television systems, television programs will be transmitted from a central network to a local broadcaster as compressed digital video bitstreams conforming, for example, to an MPEG video compression standard. As is the case with uncompressed analog TV programming, it is desirable to enable local broadcasters to insert logos or other imagery into compressed digital video streams before broadcasting the TV programs to their customers.
SUMMARY OF THE INVENTION
The present invention is directed to a scheme for inserting logos or other imagery into compressed digital video streams. The invention avoids full decoding and re-encoding of the bitstream by replacing specific blocks or macroblocks with new imagery. In general, this would produce an unacceptable distortion in the video signal, due to the motion compensation. The present invention solves the propagation error by inserting the new material only in B-frames.
In one embodiment, the present invention is directed to the inserting of imagery into a compressed digital video bitstream, wherein the imagery is inserted into only disposable frames in the compressed digital video bitstream to generate an imagery-inserted compressed bitstream.


REFERENCES:
patent: 6005643 (1999-12-01), Morimoto et al.
patent: 6078328 (2000-06-01), Schumann et al.
patent: 6122400 (2000-09-01), Reitmeier

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