Interactive video distribution systems – Commercial or program airing verification system
Reexamination Certificate
2007-09-10
2010-12-14
Beliveau, Scott (Department: 2427)
Interactive video distribution systems
Commercial or program airing verification system
C725S013000, C725S014000, C725S019000, C725S021000, C725S032000, C705S014410
Reexamination Certificate
active
07853969
ABSTRACT:
Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
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Hawkins John Alastair
Hecht Greg
Killianey Michael A.
Merrick Iain
Rowe Simon
Beliveau Scott
Fish & Richardson P.C.
Google Inc.
Ryan Patrick A
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