Location for secondary content based on data differential

Details Location for secondary content based on data differential Location for secondary content based on data differential

2008-04-14

2011-12-13

Huynh, Son P (Department: 2424)

Interactive video distribution systems

Video distribution system with upstream communication

C725S032000, C725S034000, C725S036000, C725S046000, C705S014400, C705S014410, C705S014490, C705S014530, C705S014600

Reexamination Certificate

active

08079054

ABSTRACT:
Methods and apparatus provide for a Content Inserter to determine location(s) for secondary content in streaming video. The Content Inserter receives a set of video frames and analyzes data differential(s) occurring in the set of video frames to identify secondary content locations between adjacent video frames. The Content Inserter inserts secondary content at the location(s) for secondary content. A data differential can be a change in subtitle information between video frames, a change in audio data between video frames, a difference in content ratings between regions of video frames, and/or difference in activity levels between regions of video frames. Activity levels correspond to changes in pixel color data of video frames. Thus, the Content Inserter identifies secondary content locations based on characteristics of each video stream and ensures that inserted secondary content is placed in a video stream so that the secondary content will most likely be viewed.

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