Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2007-08-22
2010-12-07
Havan, Thu Thao (Department: 3695)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S035000
Reexamination Certificate
active
07848949
ABSTRACT:
The present invention allows users to quickly develop web pages, or offers, to meet their advertisers' individual needs; mange the offers and inventory; and prioritize the order in which the offers are displayed. Functions included in the invention allow the user to internally monitor performance of marketing campaigns. The invention also has the ability to automatically prioritize which offers are to be displayed to users and in what order they will appear based upon the number of orders outstanding from an advertiser, the revenue generated from each conversion, the conversion rate of each offer, and a manual factor inserted based upon the business priority. The current invention allows the user to effectively and efficiently run a business where the user is required to set up offers for individual advertisers and maintain an effective balance of priority based upon business concerns, revenue, inventory of offer and conversion rates.
REFERENCES:
patent: 2002/0188508 (2002-12-01), Lee et al.
patent: 2005/0132267 (2005-06-01), Aviv
patent: 2008/0052219 (2008-02-01), Sandholm et al.
Delanders Jonathan
Schulte Sara
Bonderer D. Austin
Havan Thu Thao
Law Office of Austin Bonderer
Vinyl Interactive, LLC
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