Card – picture – or sign exhibiting – Display card – Combined with receptacle means
Reexamination Certificate
1999-04-29
2001-03-27
Melius, Terry Lee (Department: 3628)
Card, picture, or sign exhibiting
Display card
Combined with receptacle means
C206S006100
Reexamination Certificate
active
06205688
ABSTRACT:
FIELD OF THE INVENTION
This invention relates to jewelry display devices, and, more particularly, to improved jewelry display devices adapted to display various aspects of one or more pieces of jewelry in an attractive, aesthetically pleasing manner by realistically simulating the way the jewelry will appear when worn.
BACKGROUND
Ornamental jewelry, particularly fine jewelry, has long been a popular fashion accessory, and the commercial market for jewelry continues to grow and expand. One of the most important considerations in the commercial marketing of jewelry is presenting the jewelry in an attractive, aesthetically pleasing manner that will capture and maintain the attention of potential buyers. Additionally, space within retail jewelry display cases is limited, and it is therefore desirable for individual jewelry display devices, which are typically located within the display cases for security purposes, to occupy a minimum amount of surface area so that numerous pieces of jewelry or entire collections of jewelry may be efficiently displayed.
Presently, different types of jewelry, such as necklaces and earrings, are typically displayed on separate display devices. Earrings, for example, are typically displayed on small cards similar to the jewelry display card disclosed in U.S. Pat. No. 5,078,264 to Garganese. Necklaces are typically displayed on devices consisting of a raised, three-dimensional forms in the general overall shape of a portion of the neck and shoulders of a person, with the necklace being positioned around the neck portion of the form.
A number of disadvantages, however, are associated with the jewelry display devices typically used today. First and foremost, the jewelry display devices typically used today make it difficult for potential buyers to realistically visualize how the jewelry will appear when worn. Additionally, items of jewelry, such as necklaces and earrings, are often sold as matched sets, and the separate jewelry display devices typically used today make it inconvenient for potential buyers and salespersons to locate the various items of the matched set, particularly since necklaces and earrings are often displayed at different locations within a display case or even at entirely different locations within a jewelry store. Furthermore, the raised, three-dimensional forms often occupy an inordinately large amount of space within display cases, thus making it difficult to display a large number of necklaces in an attractive, uncluttered, aesthetically pleasing manner.
Therefore, a need exists for jewelry display devices that can display one or more items of jewelry in an attractive, aesthetically pleasing manner by realistically simulating how the jewelry will appear when worn.
SUMMARY OF THE INVENTION
The present invention alleviates disadvantages associated with jewelry display devices typically used today by providing jewelry display devices that are adapted to display various aspects of one or more pieces of jewelry in an attractive, aesthetically pleasing manner that realistically simulates how the jewelry will appear when worn. The jewelry display device comprises a display portion, which bears the image of a person. The display portion additionally comprises one or more openings adapted to accept jewelry, such as necklaces and earrings, with the openings being positioned with respect to the image so that the jewelry is displayed in a manner that realistically simulates how the jewelry will appear when worn. For example, the openings adapted to accept the earrings can be positioned so that they align with the earlobes of the image of the person on the display portion. The openings adapted to accept the necklace can be positioned so that they align with the shoulders and neck of the image of the person on the display portion. The display portion can be supported by a base portion, which allows the jewelry display device to be free-standing. Alternatively, the display portion can be utilized without a base portion, for example, as a window or wall display. The present invention allows the various items of a matched set of jewelry to be displayed on a single display device in a manner that realistically simulates how the various items will appear when worn together. The present invention is also space efficient, thereby allowing a larger number of jewelry pieces to be displayed in an attractive manner within a given jewelry display case. Moreover, a plurality of jewelry display devices according to the present invention, because they are space efficient, can be utilized to display the various items of a collection jewelry.
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Akin Gump Strauss Hauer & Feld L.L.P.
Melius Terry Lee
Miller William L.
Ross Steven E.
Wirthlin Alvin R.
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