Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Inventory management
Reexamination Certificate
2008-06-10
2008-06-10
Kramer, James A. (Department: 3693)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Inventory management
Reexamination Certificate
active
07386492
ABSTRACT:
A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart110or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer120. The data-mart110also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner130. Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units150for an abnormality failsafe. Once processed by the local business units150, the scenarios are presented to the advertising buyer120. Negotiations typically take place which cause for the process to restart. The main systems that interact to build these scenarios are: an enterprise data-mart110, a scenario planner130, a performance measure system170, a rate or yield management subsystem160, a traffic and accounts receivable system180and a similarly configured local inventory booking system190. A business rules engine provides the local rule definitions for scaling inventory and price to provide for the most profitable combination.
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Ginsburg Allan
Murray David R.
Weinberger Arthur
Williams Jerome
Andrews & Kurth LLP
Borlinghaus Jason
Clear Channel Communications, Inc.
Kramer James A.
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