Electrical computers and digital processing systems: multicomput – Computer-to-computer protocol implementing – Computer-to-computer data streaming
Reexamination Certificate
2000-11-15
2011-12-20
Lazaro, David (Department: 2455)
Electrical computers and digital processing systems: multicomput
Computer-to-computer protocol implementing
Computer-to-computer data streaming
C709S201000, C709S218000, C709S225000, C725S025000, C725S032000, C726S004000
Reexamination Certificate
active
08082355
ABSTRACT:
An architecture for inserting listener targeted advertisements into Internet retransmission of terrestrial radio broadcasts is provided. An Internet server provides aggregation of a plurality of radio broadcast programming for dissemination over the Internet to a plurality of listeners/users. Each Internet provided radio broadcast includes advertisements targeted for each individual listener/user based on a demographics profile. The demographics profile for each listener/user provides a basis for the targeted advertisements. A readily scaleable architecture is capable of supporting rapid growth in listeners/users. Scheduling data is used to predict and prestage advertising content. Timestamping of the radio broadcast aids in calculating where in the broadcast data sequence to pick up after an advertisement. Scalability is preferably achieved by a multiplexer in order to support large numbers of listener connections for streaming audio.
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Calvert Kerry Wayne
Weber Barry Jay
Duffy Vincent E.
Fogelson Joel M.
Lazaro David
Shedd Robert D.
Thomson Licensing
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