Internet-audiotext electronic advertising system with inventory

Details Internet-audiotext electronic advertising system with inventory Internet-audiotext electronic advertising system with inventory

1997-02-12

2000-05-16

Voeltz, Emanuel Todd

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

705 14, 705 26, 705 28, G06F 1760

Patent

active

060649674

ABSTRACT:
The present invention relates to an electronic advertising system. More specifically, the present invention creates a means to select ads for publication in the newspaper based on past performance of individual personal ads, thus attempting to optimize the number of responses to the printed personal ad column as a whole. At the same time, all personal ads are published on the Internet so as to accommodate all advertisers regardless of the past performance of their ad. Finally, by fully integrating the Internet personal ads service with the audiotext personal ad service, advertisers whose ad only is published on the Internet are in no way disadvantaged by fewer features or options.

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