Internet advertising with controlled and timed display of ad con

Details Internet advertising with controlled and timed display of ad con Internet advertising with controlled and timed display of ad con

1999-04-14

2000-10-03

Harrell, Robert B.

Electrical computers and digital processing systems: multicomput

Remote data accessing

G06F 1300

Patent

active

061286516

ABSTRACT:
A non-scrolling ad display is lodged in a website to cause browsers hitting the website to undertake centrally controlled and recorded ad display for guaranteed minimum timed intervals. The system enables precise controlled advertising to each web page viewing browser and accurate advertising budgeting and programming which can be monitored and upgraded to meet marketing needs. The components participating in the system include a website at a webserver for transmitting a page with code for installing a non-scrolling ad frame. Ad content for the non-scrolling ad frame each have individual timers for timing out commencing with display at the browser and an Internet address for fetching by the browser. A central controller with a firewall protected data base directs non-scrolling frame set up in the browser; generates, dispenses and interrogates for unique browser identifiers; maintains records associated with the unique browser identifiers indicating ads displayed and ads available for display; and, finally dispatches to inquiring browsers ad content addresses. The data base provides an audit trail from which websites can be compensated for ad display and advertisers billed for the ad display. Finally, an inquiring browser has the non-scrolling frame set up on the browser, ad content displayed within the browser for a sufficient time interval to timeout the timer, report to the central controller of the display, and retrieval of the address of the next ad content for display.

REFERENCES:
patent: 5710887 (1998-01-01), Chelliah et al.
patent: 5712979 (1998-01-01), Graber et al.
patent: 5717860 (1998-02-01), Graber et al.
patent: 5721827 (1998-02-01), Logan et al.
patent: 5724424 (1998-03-01), Gifford
patent: 5727156 (1998-03-01), Herr-Hoyman et al.
patent: 5737619 (1998-04-01), Judson
patent: 5740549 (1998-04-01), Reilly et al.
patent: 5751956 (1998-05-01), Kirsch
patent: 5757917 (1998-05-01), Rose et al.
patent: 5933811 (1999-08-01), Angles et al.
patent: 5937392 (1999-08-01), Alberts
patent: 5948061 (1999-09-01), Merriman et al.
"Internet access: Internet marketing revolution begins in the U.S. this Sep.; Hyper System promises new cash flow for providers, free access for users, & new marketing opportunity for businesses." Computer Select, Edge: Work-Group Comuting Report, 7(316):2 (1996).
"NetGravity Announces AdServer 2.0, Raises the Standard in Online Advertising management Software," Website: NetGravity, http://www.netgravity.com/press/as20launch.htm, Oct. 14, 1996.
Booker, E., "Seeing A Gap, A Palo Alto Startup Will Debut Advertising Server for the Net," Website: internet.com, http://www.internetworld.com/print/1996/02/01/industry/ad-server.html, Web Week, vol. 2, Issue 2, Feb. 1996.
Kohda, Y. and Susumu Endo, "Ubiquitous advertising on the WWW: Merging advertisement on the browser," Computer Networks and ISDN Systems, 28:1493-1499 (1996).
Metcalfe, B., "From the Ether," Website: InfoWorld Electric, http://www.infoworld.com/cgi-bin/displayArchive.pl?/96/33/o04-33.48.htm, vol. 18, Issue 33, Aug. 12, 1996.

Affiliated with

Also associated with

Rating

Internet advertising with controlled and timed display of ad con does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Internet advertising with controlled and timed display of ad con, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Internet advertising with controlled and timed display of ad con will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-205082