Interactively presenting advertising content offline

Details Interactively presenting advertising content offline Interactively presenting advertising content offline

2011-08-16

2011-08-16

Casler, Traci L (Department: 3629)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014550

Reexamination Certificate

active

08001002

ABSTRACT:
Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement.

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