Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2003-05-23
2008-08-26
Gart, Matthew S (Department: 3687)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C705S027200
Reexamination Certificate
active
07418405
ABSTRACT:
An interactive merchandising program includes two or more program segments that are organized in a series. Each program segment in the series includes at least one time-limited offer for sequential presentation to the customer. The customer is required to undertake some action with respect to each program segment without knowing the identity of offers in program segments yet to be presented. If an offer is accepted within the time limit of the offer, the merchandising program terminates and the customer's acceptance of the offer is processed. If the customer declines a presented offer, the offer is withdrawn. The merchandising program proceeds to the next program segment in which the customer is presented the next time-limited offer. In this manner, the customer is provided an interactive experience that invites considered decision-making on the part of the customer.
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Benefield Dwayne
Irvine Douglas
Liu David
Shaw Jason
Utter Brian
Amazon.com Inc.
Christensen O'Connor Johnson & Kindness PLLC
Gart Matthew S
Shin John
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