Interactive television advertising method

Details Interactive television advertising method Interactive television advertising method

2007-09-11

2007-09-11

Lonsberry, Hunter B. (Department: 2623)

Interactive video distribution systems

Operator interface

To facilitate tuning or selection of video signal

C725S042000, C725S051000, C725S052000, C725S060000

Reexamination Certificate

active

09584805

ABSTRACT:
A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.

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