Interactive television advertising method

Details Interactive television advertising method Interactive television advertising method

2011-08-23

2011-08-23

Nguyen-Ba, Hoang-Vu A (Department: 2421)

Interactive video distribution systems

Operator interface

To facilitate tuning or selection of video signal

C725S060000, C705S014400, C705S014550, C705S014670, C705S014690, C705S014700, C348S563000, C348S564000, C715S835000, C715S846000

Reexamination Certificate

active

08006265

ABSTRACT:
A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.

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