Interactive video distribution systems – Program – message – or commercial insertion or substitution
Reexamination Certificate
2010-04-06
2011-10-04
Nguyen Ba, Hoang-Vu Antony (Department: 2421)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
C725S034000, C725S035000, C348S722000, C273S15300J, C273S429000, C273S430000, C273S431000
Reexamination Certificate
active
08032905
ABSTRACT:
In a system and method for providing a television broadcast that displays different content for different viewers, a pool of content items, or particular items from a pool of content items, is integrated with a signal for a television program. The combined signal is transmitted or broadcast in any suitable way, such as by satellite, antenna, cable, or the like. Once the combined signal has been transmitted, or while the signal is being transmitted, different items from the pool of content items are displayed to different viewers. The items may be displayed to viewers during a broadcast of a pre-recorded television program. Rules may be integrated into the combined signal governing how and when items from the pool of content items are displayed. The rules may also govern which items from the pool of content items are displayed. A return channel may be provided so that a viewer may communicate to a content provider.
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Allibhoy Nizar
Wodtke Nicholas Cross
Lee Samuel S.
Nguyen Ba Hoang-Vu Antony
Procopio Cory Hargreaves & Savitch LLP
Sony Corporation
Sony Pictures Entertainment Inc.
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