Integration of visualizations, reports, and data

Details Integration of visualizations, reports, and data Integration of visualizations, reports, and data

2011-03-29

2011-03-29

Jasmin, Lynda C (Department: 3624)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S007380

Reexamination Certificate

active

07917382

ABSTRACT:
A method of graphically displaying the path of a customer traversing a web site and related business data is described. The method includes receiving a user request for a visualization. The user request may include data filters and exclusions. Responsive to the user request, traffic data is selected for analysis. The selected traffic data is analyzed and displayed to the user. The display may be in the form of a visualization including a graph and related business data. The graph may be of an overview, referral, path, page-to-page path, and animation type. A system for visualizing traffic patterns and the path of a customer at a site is described in conjunction with the above method. The system includes a logical data model, a dimensional data model, a report specification, a graphical interface, metadata database and an analysis report. The graphical interface is used for viewing visualization information.

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