Integrated marketing and operations decisions-making under multi

Details Integrated marketing and operations decisions-making under multi Integrated marketing and operations decisions-making under multi

1998-02-27

1999-12-28

Trammell, James P.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 7, 705 14, 705 28, G06F 1760

Patent

active

060094079

ABSTRACT:
A computer-implemented method for merging product marketing control and product inventory control, generates a segment-level consumer choice model for a plurality of competing brands, and aggregates that to a market-level consumer choice model, then generates a brand-level demand probability distribution function based on the choice models. A cost-minimized base stock level and a demand forecast for each of the plurality of brands is generated based on the market level model consumer choice model and on pricing, promotion, and other marketing data for each of the brands. An inventory control receives inventory subtraction data and inventory addition data and, using the cost-minimized base stock levels, generates orders to replenish the inventory.

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OpenOrders, Inc. "OpenOrders Technical Architecture Overview & Web Strategy", from http://world.std.com/.about.custom/technology/tec.htm Jan. 1998.
Big Business, Inc. "Sale, Purchasing, Inventory, Accounting" from http:www.bibbusiness.com/bbinfo qa.html, 1995.

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