Integrated broadcast application with broadcast portion having o

Computer graphics processing and selective visual display system – Display driving control circuitry – Controlling the condition of display elements

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348 7, 348 12, 348 13, 455 51, H04N 714, H04H 102

Patent

active

058051546

ABSTRACT:
An interactive integrated application, having a broadcast portion and an on-demand portion, is provided to a user station via a communication network. The broadcast portion of the application is broadcast over a first channel to a plurality of user stations from an application source. The broadcast portion has an interactive option embedded in it. This interactive option is displayed with the broadcast portion at a user station to provide a viewer at the user station an option to request the on-demand portion of the application. When the viewer at the user station selects the option displayed with the broadcast portion, the user station exercises the option and requests the on-demand portion of the application. An interactive communication session is established between the on-demand portion of the integrated application and the user station exercising the interactive option in the broadcast portion.

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