Data processing: database and file management or data structures – Database and file access – Query optimization
Reexamination Certificate
2011-03-08
2011-03-08
Alam, Shahid A (Department: 2158)
Data processing: database and file management or data structures
Database and file access
Query optimization
C707S722000
Reexamination Certificate
active
07904448
ABSTRACT:
A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
REFERENCES:
patent: 6453315 (2002-09-01), Weissman et al.
patent: 6839680 (2005-01-01), Liu
patent: 6934748 (2005-08-01), Louviere et al.
patent: 6973418 (2005-12-01), Kirshenbaum
patent: 7249121 (2007-07-01), Bharat et al.
patent: 2002/0107844 (2002-08-01), Cha et al.
patent: 2002/0194055 (2002-12-01), Takakura et al.
patent: 2003/0037050 (2003-02-01), Monteverde
patent: 2003/0046265 (2003-03-01), Orton et al.
patent: 2003/0154282 (2003-08-01), Horvitz
patent: 2003/0177054 (2003-09-01), Reinbold et al.
patent: 2003/0220913 (2003-11-01), Doganata et al.
patent: 2003/0229629 (2003-12-01), Jasinschi et al.
patent: 2004/0103017 (2004-05-01), Reed et al.
patent: 2004/0107125 (2004-06-01), Guheen et al.
patent: 2004/0141003 (2004-07-01), Nivers et al.
patent: 2005/0033771 (2005-02-01), Schmitter et al.
patent: 2005/0234763 (2005-10-01), Pinto et al.
patent: 2006/0080292 (2006-04-01), Alanzi
patent: 2006/0155693 (2006-07-01), Chowdhury et al.
patent: 2006/0155764 (2006-07-01), Tao
patent: 2006/0190439 (2006-08-01), Chowdhury et al.
patent: 2006/0218141 (2006-09-01), Tuttle et al.
patent: 2006/0282312 (2006-12-01), Carlson
patent: 2007/0011039 (2007-01-01), Oddo
patent: 2007/0100796 (2007-05-01), Wang
patent: WO 03/025696 (2003-03-01), None
patent: WO 2005/006283 (2005-01-01), None
patent: WO 2005/010702 (2005-02-01), None
patent: WO 2005/119521 (2005-12-01), None
U.S. Appl. No. 11/394,343, filed Mar. 29, 2006, Koran et al.
U.S. Appl. No. 11/394,342, filed Mar. 29, 2006, Brower et al.
U.S. Appl. No. 11/394,374, filed Mar. 29, 2006, Brower et al.
U.S. Appl. No. 11/394,353, filed Mar. 29, 2006, Brower et al.
U.S. Appl. No. 11/394,332, filed Mar. 29, 2006, Koran et al.
Chung Christina Yip
Gupta Abhinav
Koran Joshua M.
Lin Long-Ji
Yin Hongfeng
Alam Shahid A
Lawson Donald
Stattler-Suh PC
Yahoo ! Inc.
LandOfFree
Incremental update of long-term and short-term user profile... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Incremental update of long-term and short-term user profile..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Incremental update of long-term and short-term user profile... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-2664061