Incentivized advertisement information supplying system

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement

Reexamination Certificate

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Details

C705S014100, C705S014490, C705S014690

Reexamination Certificate

active

07925534

ABSTRACT:
A server apparatus10for applying a point by which a service can be received in response to an amount of said point to be used in a Web site, comprises files23/24for storing a banner advertisement, and a point producing unit14for determining a point number which is displayed on the banner advertisement. This server apparatus10is further arranged by a Web control unit11for displaying the banner advertisement attached with the point number on a Web page, and also a user data managing unit12for managing a point number gained by a user. The server apparatus10determines a point number to be displayed on a banner advertisement with reference to personal information of a user, or a point number gained by the user.

REFERENCES:
patent: 5724521 (1998-03-01), Dedrick
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5974398 (1999-10-01), Hanson et al.
patent: 6450407 (2002-09-01), Freeman et al.
patent: 6529878 (2003-03-01), De Rafael et al.
patent: 2001/0037314 (2001-11-01), Ishikawa
patent: 10-149487 (1998-06-01), None
patent: 11-312273 (1999-11-01), None
patent: 2000-123105 (2000-04-01), None
patent: WO 9834189 (1998-08-01), None
Ling, Connie, “Internet sites find it pays to reward visitors; Asian firms give away cash, plane tickets to lure, keep web viewers.(Brief Article)”: Wall Street Journal Weekly (v 22 , n 3 , p. 1(2)): Jan. 17, 2000.

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