Education and demonstration – Psychology
Reexamination Certificate
2007-04-17
2011-11-08
Thai, Xuan (Department: 3715)
Education and demonstration
Psychology
C434S350000
Reexamination Certificate
active
08052425
ABSTRACT:
An automated method and computer interface for stimulating a user to develop and/or alter their implicit attitudes towards behavioral objects, such as dieting, alcohol consumption or exercising etc. The method comprising presenting a series of stimuli to the user within a test environment, each stimulus being associated with a behavioral object. The test environment may be a computer display screen, wherein the method designates a first zone within the environment as a positive behavioral association region and designates a second zone within the environment as a negative behavioral association region. The method further prompting the user to categorize each stimulus by moving the stimulus to either the first zone or the second zone, wherein positively categorizing stimuli causes the user to develop improved implicit attitudes towards the behavioral objects associated with those stimuli in the first zone. The invention is particularly suited for implementation within web-browser and desktop environments.
REFERENCES:
patent: 5456607 (1995-10-01), Antoniak
patent: 2004/0063081 (2004-04-01), Lipkins
patent: 2005/0079474 (2005-04-01), Lowe
patent: 2005/0250082 (2005-11-01), Baldwin et al.
patent: 2006/0287991 (2006-12-01), Greenwald et al.
patent: 2007/0117072 (2007-05-01), Adjali et al.
Aronson Michael P.
Conopco Inc.
Fletcher Jerry-Daryl
Thai Xuan
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