Identifying client patterns using online location-based...

Details Identifying client patterns using online location-based... Identifying client patterns using online location-based...

2006-09-05

2006-09-05

Feild, Joseph (Department: 2681)

Telecommunications

Radiotelephone system

Zoned or cellular telephone system

C455S456100, C455S550100, C455S459000, C705S014270

Reexamination Certificate

active

07103370

ABSTRACT:
A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.

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