Data processing: database and file management or data structures – Database and file access – Post processing of search results
Reexamination Certificate
2011-08-09
2011-08-09
Trujillo, James (Department: 2159)
Data processing: database and file management or data structures
Database and file access
Post processing of search results
Reexamination Certificate
active
07996400
ABSTRACT:
A search expertise level system and method for determining a search expertise level of a search engine user and then using that information to improve the searcher's experience. The search expertise level system and method identifies the search expertise level of the searcher based on query behavior, post-query browsing behavior, and other behaviors of the searcher. One simple and important behavior that indicates a skilled searcher is the use of advanced query syntax and operators in the query. Once the search expertise level of a searcher is known, the search engine user interface can be modified and tailored to the needs of both skilled and novice searchers. The search expertise level also can be used to rank search results, such that search results for a novice searcher are ranked differently than those for a skilled searcher. The search expertise level also can be used in advertising and marketing.
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Morris Daniel Scott
White Ryen William
Chang Jeffrey
Fischer Craig S.
Lyon & Harr L.L.P.
Microsoft Corporation
Trujillo James
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