Hybrid advertising campaign

Details Hybrid advertising campaign Hybrid advertising campaign

2008-02-19

2011-10-11

Robinson, Greta (Department: 2169)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014490, C707S770000

Reexamination Certificate

active

08036936

ABSTRACT:
Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.

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Notification of Transmittal of the International Search Report and the Written Opinion of the International Searching Authority, or the Declaration for Application No. PCT/US2009/030339, dated Jun. 17, 2009, 11 pages.
Notification Concerning Transmittal of International Preliminary Report on Patentability, for Application No. PCT/US2009/030339, 6 pages, Sep. 2, 2010.

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