Household level segmentation method and system

Details Household level segmentation method and system Household level segmentation method and system

2001-06-01

2008-09-23

Corrielus, Jean M. (Department: 2162)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000

Reexamination Certificate

active

07428526

ABSTRACT:
A method and system for classifying consumers in clusters of similar behavioral and demographic characteristics. Demographic and behavioral data of consumers is used to generate a plurality of classification trees. The plurality of classification trees are searched for a classification tree resulting in an optimal set of clusters. The optimal set of clusters has clusters that are substantially homogeneous in demographic and behavioral characteristics.

REFERENCES:
patent: 5201010 (1993-04-01), Deaton et al.
patent: 5227874 (1993-07-01), Von Kohorn
patent: 5504675 (1996-04-01), Cragun et al.
patent: 5612527 (1997-03-01), Ovadia
patent: 5630127 (1997-05-01), Moore et al.
patent: 5687322 (1997-11-01), Deaton et al.
patent: 5774868 (1998-06-01), Cragun et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5873068 (1999-02-01), Beaumont et al.
patent: 6029139 (2000-02-01), Cunningham et al.
patent: 6430539 (2002-08-01), Lazarus et al.
patent: 6836773 (2004-12-01), Tamayo et al.
patent: 6839682 (2005-01-01), Blume et al.
patent: 2002/0083067 (2002-06-01), Tamayo et al.
Ma et al., “On reconstruction Species trees from Gene trees in term of duplication and losses”, 1998.
Zhang Heping “Classification trees for multiple binary responses”, 1998.
Zhang et al., “A prolog system for case based classification”.
Claritas “Understanding Psycholographics”.
Lars Perner “The Psychology of Consumers”.

Affiliated with

Also associated with

Rating

Household level segmentation method and system does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Household level segmentation method and system, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Household level segmentation method and system will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3976828