Household level segmentation method and system

Details Household level segmentation method and system Household level segmentation method and system

2008-09-23

2008-09-23

Corrielus, Jean M. (Department: 2162)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000

Reexamination Certificate

active

09872457

ABSTRACT:
A method and system for classifying consumers in clusters of similar behavioral and demographic characteristics. Demographic and behavioral data of consumers is used to generate a plurality of classification trees. The plurality of classification trees are searched for a classification tree resulting in an optimal set of clusters. The optimal set of clusters has clusters that are substantially homogeneous in demographic and behavioral characteristics.

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