Guided buying decision support in an electronic marketplace...

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping

Reexamination Certificate

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Reexamination Certificate

active

06980966

ABSTRACT:
A system (10) for providing guided buying decision support within an electronic marketplace environment includes a server (42) that interacts with buyers (12) to receive procurement parameters for items. An option generator (50) receives procurement parameters for a particular item needed by a particular buyer (12), determines one or more acceptable item-supplier combinations consistent with the procurement parameters for the item, and generates one or more recommended options for communication to the buyer (12), each recommended option specifying a service through which it is possible to procure the item consistent with the procurement parameters. The server (42) further interacts with the buyer (12) to receive a selection of a particular recommended option. A manager application (46) automatically initiates the service specified in the selected recommended option in an attempt to procure the item consistent with the procurement parameters.

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