Graphic visualization of consumer desirability hierarchy

Details Graphic visualization of consumer desirability hierarchy Graphic visualization of consumer desirability hierarchy

1996-05-22

1999-01-05

Hafer, Robert A.

Education and demonstration

Psychology

Behavior or performance display

434107, G09B 1900, G09B 1918

Patent

active

058554823

ABSTRACT:
The present invention provides a method for quantifying a hierarchy of consumer desirability for an object advertised or displayed in a periodical, catalog or other publication. The present invention also provides a method for altering the profile of a page to enhance consumer desirability for an object positioned on the page. In addition, the present invention is directed to a method of formulating a page profile to maximize consumer desirability for an object positioned on a page.

REFERENCES:
patent: 5424945 (1995-06-01), Bell
Motes, et al.. "Language, Sentence, and Structural Variations in Print Advertising." Journal of Advertising Research, vol. 32, No. 5, pp. 63-77, Sep. 1992.
Kerwin. "Media Pressured to Prove Their Ad Effectiveness." Editor & Publisher, vol. 126, No. 16, pp. 22-24, Apr. 1993.

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