Granular data for behavioral targeting using predictive models

Details Granular data for behavioral targeting using predictive models Granular data for behavioral targeting using predictive models

2011-04-05

2011-04-05

Holmes, Michael B. (Department: 2129)

Data processing: artificial intelligence

Knowledge processing system

Knowledge representation and reasoning technique

Reexamination Certificate

active

07921069

ABSTRACT:
A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the pre-processed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive mode. A system for targeting includes granular events, a preprocessor for receiving the granular events, a model generator, and a model. The preprocessor has one or more modules for at least one of pruning, aggregation, clustering, and/or filtering. The model generator is for constructing a model based on the granular events, and the model is for determining a likelihood of a user action. The system of some embodiments further includes several users, a selector for selecting a particular set of users from among the several users, a trained model, and a scoring module.

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Ihler et al. “Adaptive Event Detection with Time-Varying Poisson Processes”, Proceedings 12th ACM SIGKDD, 2006, pp. 207-216.

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