Governing the serving of advertisements based on a cost target

Details Governing the serving of advertisements based on a cost target Governing the serving of advertisements based on a cost target

2003-01-10

2010-10-19

Champagne, Donald L (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014480, C705S014690, C705S014730

Reexamination Certificate

active

07818207

ABSTRACT:
Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget.

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“Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less”, version 2.0, downloaded Jun. 8, 2010 from http://www.iab.net/media/file/standards—termsandcond2.pdf.
AOL Ad Specs Terms and Conditions, downloaded Jun. 8, 2010 from http://advertising.aol.com/ad-specs/terms-conditions/current-terms-conditions/aol-advertising-inc-/-iab-standard-terms-and-cond.

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