Generating website profiles based on queries from webistes...

Data processing: database and file management or data structures – Database and file access – Search engines

Reexamination Certificate

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Reexamination Certificate

active

08078607

ABSTRACT:
In a method of profiling a website, an information server receives multiple search queries from a website submitted by different users. Different search results responsive to the search queries are provided to the requesting users. The information server monitors activities of the users on the search results and generates a profile for the website using the search queries and the user activities. When the information server receives a same search query from two different websites, it identifies a plurality of information items associated with the search query. The information server uses profiles of the two websites to customize the information items into two different orders and serves the information items to the two websites in the two different orders.

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