Generating landing page variants

Details Generating landing page variants Generating landing page variants

2006-05-22

2010-11-09

Avellino, Joseph E (Department: 2458)

Electrical computers and digital processing systems: multicomput

Distributed data processing

Client/server

C709S219000, C709S224000, C709S225000, C715S252000

Reexamination Certificate

active

07831658

ABSTRACT:
Methods, systems, and apparatus, including computer program products for showing different landing page designs to a user. One method includes displaying an advertisement on a starting page to a user interacting with a client, the advertisement having a hyperlink to an instrumented landing page; in response to the user selecting the advertisement, downloading the instrumented landing page to the client, the instrumented landing page having one or more sections, each section having a corresponding plurality of alternative versions; choosing in the client a combination of one alternative version for each of the one or more sections; generating in the client a landing page variant, each section of the landing page variant being the corresponding alternative version of the section defined by the combination; notifying a server that the instrumented landing page was reached; notifying the server which combination was chosen; and displaying the landing page variant to the user.

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