Fully integrated, on-line interactive frequency and award redemp

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

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Details

705 17, 705 26, 705 27, G06F 700

Patent

active

057748705

ABSTRACT:
An fully integrated on-line frequency award program is disclosed. A user may access the program on-line and may brows a product catalog for shopping. The user may electronically place an order, upon which the program automatically checks the user's credit and electronically issues a purchase order to the supplying company. The program also calculates award points, updates the award account of enrolled users, and communicates that number of awarded points to the user. Enrolled users may browse through an award catalog and electronically redeem an amount of awarded points towards an award. The program then electronically places an award redeeming order with the fulfillment house and updates the user's award account.

REFERENCES:
patent: 5287 (1847-02-01), McCarthy
patent: 4992940 (1991-02-01), Dworkin
patent: 5025372 (1991-06-01), Burton et al.
patent: 5056019 (1991-10-01), Schultz et al.
Ernex database marketing, www.stockgroup.com/csu/ernex/ernex.html unknwn.
B-to-b tests interactive media, Advertising Age, pp. B14, B 15, Aug. 1995.

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