Frame-based network advertising and exchange therefor

Details Frame-based network advertising and exchange therefor Frame-based network advertising and exchange therefor

2005-03-23

2011-12-27

Weiss, John G. (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014150, C705S014400, C705S014410, C705S014490

Reexamination Certificate

active

08086492

ABSTRACT:
Advertising is displayed in conjunction with web pages and other HTML-rendered information by splitting a display area into frames, so that requested content appears in one frame and one or more advertisements appear in other frames, respectively. By displaying advertisements in frames that are at the same logical layer as the web pages that induced the advertising, the functionality of the presentation resides in native HTML code, making it much more difficult to block the advertisement. An exchange server provides frame generation data to the HTML-rendering device. The device can directly obtain requested content and associated advertisements from respective domains, or the data can be indirectly provided through the exchange server.

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