Estimating reach and frequency of advertisements

Details Estimating reach and frequency of advertisements Estimating reach and frequency of advertisements

2008-12-10

2011-12-27

Koenig, Andrew (Department: 2423)

Interactive video distribution systems

Use surveying or monitoring

By passively monitoring receiver operation

C705S007290

Reexamination Certificate

active

08087041

ABSTRACT:
Estimating the reach and device frequency of a proposed advertising campaign based on the probability that advertising content delivery devices (e.g., a television set top box, radio) were used to deliver advertising content (e.g. television ad, radio ad) during specific time periods on specific delivery device channels.

REFERENCES:
patent: 2007/0219859 (2007-09-01), Huntington
patent: 2008/0133342 (2008-06-01), Criou et al.
patent: 2003339040 (2003-11-01), None
patent: 2005051125 (2005-06-01), None
Notification Concerning Transmittal of International Preliminary Report on Patentability for PCT/US2009/067298 dated Jun. 23, 2011, 6 pages.
Notification of Transmittal of the International Search Report and the Written Opinion of the International Searching Authority, or the Declaration, for PCT/US2009/067298, dated Mar. 18, 2011, 9 pages.
U.S. Appl. No. 12/247,069, filed Oct. 7, 2008, Hawkins et al.
U.S. Appl. No. 12/257,879, filed Oct. 24, 2008, Hawkins et al.

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